“Winscale” became “Sellafield” – how would YOU detoxify the “Procurement” brand?
Guy Strafford at Proxima rightly bemoans the broad adverse perception of “procurement”. We are probably biased given our commitment to the subject matter, but it does seem that the word itself has become so loaded with negative connotations that it could fairly be described as a perjorative. This is especially so when it is teamed…