World Federation of Advertising: New Marketing Procurement Benchmarking Service

Portada reports on the launch by WFA of a marketing procurement evaluation tool which will enable businesses to assess the maturity and effectiveness of their marketing procurement alongside their core expertise.

There is a very clear message here: you can be the best at what you do and the best a finding a route to market for your product/ services but you can de-leverage all that by running a procurement function at a level which lags those high standards.

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